About Us

Amber & Colton Hawkins

Hi! We’re a husband-and-wife team fueled by a lifelong love of motorsports.

I’m Amber, and motorsports have been part of my life for as long as I can remember—from racing boats in Michigan as a kid, to serving as a diesel mechanic in the Army, to riding and stunting motorcycles in Arizona. Today, I’ve found a new passion sharing side-by-side adventures with my family at the dunes. While I may be newer to the dunes, motorsports have always been home.

My husband, Colton, grew up immersed in it all. From riding his grandpa’s sand rails and tearing up the dunes on dirt bikes, to racing his 800-horsepower show truck, motorsports have always been in his blood.

Over the years, while attending events and visiting vendors, I loved seeing the creativity and dedication people poured into their builds—the blood, sweat, tears, time, and money it takes to make something truly custom.

I kept noticing something missing

Many of these incredible builds were being represented by big-name brands instead of apparel that reflected their unique machines and stories. Even when I found cool apparel, the lack of truly custom designs was disappointing.

That’s where the vision for Vroom Vroom Designs began.

Not long after the idea sparked, our daughter started calling our Can-Am the “vroom vroom.” The name stuck instantly. It felt right that our very first family custom build inspired the name of our company. What started as a creative passion quickly became a mission—to use my technical background and creative skills to design apparel that helps people proudly represent their builds and the memories behind them.

Recently, Colton jumped in on the fun, and together we’ve grown and rebranded into

Vroom Vroom Industries

Today, we’re proud to partner as a family, creating custom designs that celebrate individuality, craftsmanship, and the stories behind every build.

Built Loud. Worn Proud.

That’s more than our slogan—it’s the mindset behind everything we create. Because your build deserves to be represented just as boldly as the effort behind it.